Digital product design. It is a bank product recommender for self-employed and SMEs. It started as a research project and ended up going into production as a product.
From the initial briefing and the client's objectives, we developed a hypothesis based on qualitative and quantitative data, as well as research and benchmarking of similar existing solutions.
Once I understood exactly what the client expected, I designed an initial prototype on which to test with users and see if our assumptions were met or not, iterating the product through the conclusions drawn from the users.
Visual design of the prototype.
Generation of navigable prototypes.
Interviews to users with specific tasks.